OCTOBER 16, 2024
Entrepreneur
Dan Bova
"The Titanic was sinking so we jumped in the lifeboat and paddled like hell."
That's how New York Times bestselling author Mary Kay Andrews describes the origin of Friends & Fiction, the weekly web series she co-hosts with her best-selling writer pals Kristin Harmel, Kristy Woodson Harvey and Patti Callahan Henry. Every Wednesday night at 7 pm ET, they chat with authors like Jodi Picoult, Kwame Alexander, and Elin Hilderbrand about their latest works, their tips for writers, and the books they've read that shaped their careers.
In 2020, the four friends had their upcoming book tours abruptly canceled due to the pandemic. They hopped on a Zoom happy hour to commiserate over glasses of rosé and began strategizing best how to reach their readers and support independent bookstores while everyone was stuck at home. As the wine flowed, so did the ideas, eventually manifesting in their wildly popular Friends & Fiction YouTube show and podcast, as well as a Facebook community that has more than 240,000 members.
Since its inception, which featured former host Mary Alice Monroe, the show has branched out with live appearances, an online book club, a thriving merch store, and newsletters in the F&F mix. "We thought we were doing this for ourselves and for bookstores, but the community was sitting there waiting," says Patti Callahan Henry. "I'd like to say we had a plan for all of this, but we basically built a rocket ship on the way to the moon."
Entrepreneur caught up with the four show founders to get their best tips for writers and creators hoping to make an impact. (Sadly, no rosé was consumed during the conversation.) While they each have their own unique approach to their craft, two words sum up their advice: just start!